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Small Island, Big Code: How Anguilla Turned .ai into a Digital Goldmine



When the internet’s address book was carved up in the 1990s, tiny Anguilla received one of the entries: “.ai.” What began as a country-code top-level domain (ccTLD) has, three decades later, become a highly prized slice of digital real estate, thanks to the global surge in artificial-intelligence branding and startups. The .ai zone is officially delegated to Anguilla and managed through its national registry framework, giving the island both stewardship and a revenue stream it didn’t foresee in 1995.

Why .ai matters now is simple branding economics. As companies and projects want to signal “AI” at a glance, the three-letter suffix is a neat, meaningful shortcut. That demand has driven rapid growth in registrations: counts have jumped into the hundreds of thousands over the past few years, reflecting .ai’s transformation from a niche regional domain into a global label for machine-learning startups, tools, and products.

The surge in registrations captures both speculative buyers seeking short, memorable names and genuine AI firms aligning their brand with the technology. For Anguilla, the payoff has been real. Local reporting and industry coverage reveal that the island earns millions from .ai registrations and renewals, supplementing tourism and traditional revenue sources.

The increased income has helped fund local projects, providing Anguilla with a diversification avenue that’s primarily digital, low-overhead, and remarkably resilient compared to storm-affected sectors. While exact figures vary by source, the consensus is that domain fees are now a definite contributor to the government.

Who registers .ai domains? AI startups, developer tools, research labs, and branding agencies are prominent buyers. Startups with descriptive names (think yourmodel.ai) often sell variants to protect their trademarks, while established technology firms sometimes acquire similar domain names to protect theirs. Meanwhile, marketing or creative shops use clever domain hacks to craft memorable campaign URLs. Beyond companies, investors and domain speculators have also driven demand, buying attractive names early and reselling them at a premium to deep-pocketed buyers.

Anguilla’s story is part of a larger pattern: small jurisdictions turning ccTLDs into national income generators. Several countries have successfully monetized their internet suffixes by opening registrations globally or courting niche industries. Tuvalu’s “.tv” became synonymous with streaming and video platforms; Colombia’s “.co” was marketed as a compact alternative to “.com”; Montenegro’s “.me” turned personal branding into value; and the British Indian Ocean Territory’s “.io” found favor with tech startups despite its controversial geopolitics.

That said, turning a ccTLD into a steady income is not automatic. It requires professional registry management, predictable pricing, international marketing, and governance that balances open commercial registration with local oversight. Some territories have faced political or reputational questions that complicate monetization, while others have used domain revenue to invest in digital infrastructure and services for residents.

Anguilla’s .ai boom is a neat case study in unexpected comparative advantage: a tiny island supplying a symbolic asset to the sprawling global AI economy. As artificial-intelligence companies continue to proliferate, the .ai namespace will likely stay in demand, reminding us that in the digital economy, valuable resources come in many forms, including the right suffix at the right time.

Michelle Warmuz, 15 Sep 2025